Recreational marijuana makes the most headlines, but a large number of cannabis consumers buy and use the plant for medical and wellness reasons.
These include acute medical conditions such as cancer, chronic pain and epilepsy, as well as wellness reasons including anxiety, muscle strains and sleep problems.
To understand their consumers’ needs, marijuana product manufacturers and retailers must know which cannabis products can help and how to make them in a way that wins consumer confidence.
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Medical marijuana patients, adult-use customers alike using cannabis for wellness
Marijuana Jar by Dank Depot is licensed under (CC BY 2.0)