WeedMD and Pita Pit Launch Pioneer Cannabis Corp.

WeedMD Inc. (TSX-V:WMD) (OTCQX:WDDMF) (FSE:4WE), a federally-licensed producer and distributor of medical-grade cannabis, alongside Pita Pit Canada , a privately-owned Canadian fast casual franchise eatery with over 600 stores worldwide, including over 225 stores in Canada, are pleased to announce the national launch of retail services provider, Pioneer Cannabis Corp.  


Taking inspiration from its founders, Pioneer provides a platform for Canadians with an entrepreneurial spirit and the goal of owning and operating their own cannabis retail store. Pioneer will provide retailers with a variety of services including but not limited to identifying locations, providing assistance with licensing and security processes, point of sales and payment systems, marketing services, and training platforms that will include cannabis educational programs - each in accordance with the unique regulatory environment in each province and municipality.

Pioneer’s operations are being led by President Kristie Smith, who brings over eight years of experience as a senior executive at Pita Pit. Most recently, she was responsible for directing several aspects of the retail services business including development, franchising and operations. Kristie has been integral to the growth of the Pita Pit business.

Chief Executive Officer Jordan Schwartz has extensive experience managing start-up businesses and other dynamic environments and has held several executive roles including most recently managing director at Serruya Private Equity where he oversaw acquisitions, investment and asset management of several retail, real estate and consumer product businesses.

Alexander Liszka, Chief Development Officer, has more than 12 years of experience advising private and public clients across the globe on acquisitions, commercial arrangements, project development and regulatory compliance. Most recently Alex was senior legal counsel at IBI Group Inc., a global architectural, engineering, design and technology company.

Together, Kristie, Jordan and Alex bring more than 35 years of combined entrepreneurial, retail, franchise, development and marketing experience.

“Pioneer brings an opportunity to those entrepreneurs interested in joining the cannabis industry, but who may not have the financial backing or the operational experience to pursue opening their own retail cannabis store,” said Kristie Smith, President of Pioneer Cannabis. “Through this collaboration of established Canadian companies, we are paving the way for small businesses to participate in the emerging retail cannabis space that will promote local economic growth and opportunities.”

“The partnership between Pita Pit, which has helped many small business owners realize their dreams through proprietorship, and WeedMD, a trusted premium cannabis producer and distributor, will help entrepreneurs start up and operate their own stores safely and effectively,” said Keith Merker, CEO of WeedMD. “We are excited to be a part of this opportunity and, together with Pita Pit, we look forward to Pioneer setting the standard for the Canadian cannabis retail experience.”

“We are enthusiastic about this unique opportunity to apply our retail development and operating expertise to support finding the right people and retail locations for this distinct business as it unfolds in an exciting, rapidly emerging industry,” said Chris Fountain, CEO of Pita Pit. “We care about our communities - where we live and do business. We are excited for the opportunity to step up and be responsible stewards within a system that will benefit from participants who are of the highest integrity and are committed to the well-being of the people within these communities.”

Pioneer will pursue retail opportunities province by province in accordance with prevailing cannabis retail regulations. For additional information, visit the Pioneer website www.pioneercannabis.com

About Pioneer Cannabis Corp.

Pioneer Cannabis Corp. is a retail services provider resulting from a collaboration by two industry-leading Canadian companies, WeedMD Inc., a trusted licensed cannabis producer, and Pita Pit Canada, a franchising and brand expert, to develop opportunities for everyday Canadians to realize their dreams of owning and operating their own cannabis retail store. The values of Pioneer are rooted in community and providing small business owners with the opportunity to thrive and contribute to their local economy. We are pioneers of cannabis retail, supporting businesses from the ground up and setting the standard for Canadian cannabis retail.

About WeedMD Inc.

WeedMD Inc. is the publicly-traded parent company of WeedMD Rx Inc., a federally-licensed producer and distributor of cannabis and cannabis oil for both the medical and adult-use markets under the Cannabis Act. WeedMD Inc. operates two facilities: a 26,000 sq. ft. indoor facility in Aylmer, Ontario and a state-of-the-art greenhouse facility located in Strathroy, Ontario. The greenhouse currently has 110,000 square feet of licensed space in production and is expected to have a total footprint of more than 550,000 square feet online in early 2019. WeedMD has a multi-channeled distribution strategy that includes supply agreements with Shoppers Drug Mart and provincial distribution agencies, as well as through strategic relationships across the seniors’ market in Canada.

For more information, access WeedMD’s investor presentation here and recently updated corporate video here.

About Pita Pit

Founded in 1995 in Kingston, Ontario near Queen's University, Pita Pit® is an innovative fast casual restaurant with a unique mindset that challenges consumers to Refuse to Settle™ for anything less than quality, healthy, freshly grilled food. After rapidly earning a loyal following in its home market, franchising began across Canada in 1997 and, in 1999, the brand expanded to the United States. Now boasting more than 600 stores across North America and internationally across 13 countries, Pita Pit offers its customers millions of ridiculously delicious, customizable flavour combinations of grilled meats, fresh vegetables, and zesty sauces all rolled into a unique and convenient pita package. For more information about Pita Pit, visit www.pitapit.ca/consumer or www.facebook.com/pitapitcanada.

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