Tilray and AB InBev Take Next Step With Infused Beverages

Tilray and AB InBev Take Next Step With Infused Beverages
Tilray and AB InBev Take Next Step With Infused Beverages

Tilray Inc (US:TLRY) and AB InBev (US:BUD) have taken the next step in bringing CBD- and THC-infused beverages to market.

The world’s largest brewer and cannabis heavyweight, TIlray formed a “research partnership” in December 2018 to look into the potential of the cannabis-infused beverage market in Canada. Via their joint venture, Fluent Beverage Company, the two partners have announced they plan to have CBD-infused drinks ready to bring to market in December.

Fluent’s CEO Jorn Socquet has stated that a formulation for CBD beverages has already been devised. However, creating a THC-infused product that is ready for market will require “more time”.

Few other details have been released. Socquet described the CBD beverages as “sparkling, slightly sweet, [and] translucent” and will not “taste like beer”.

No surprise there. Many beer-drinkers already say that about Budweiser products.
 

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