National Basketball Association (NBA) player Kevin Durant is partnering with Weedmaps to destigmatize cannabis with a series of podcasts and video content under his Boardroom media banner, ESPN reports. Durant, a small forward for the Brooklyn Nets, told ESPN that “it’s far past time to address the stigmas around cannabis that still exist in the sports world as well as globally.”
“This partnership is going to help us continue to normalize those conversations, as well as create content, events, and a lot more through our Boardroom media network. This is just the beginning for us.”—Durant to ESPN
Cannabis is banned by the NBA; however, prior to the 2020 season, the league halted its testing program and didn’t relaunch it in the 2020-21 season, according to the report. The NBA still does drug testing and last month suspended Toronto Raptors player Jalen Harris for a year due to violations of the league’s anti-drug policy. The last NBA player to be suspended for cannabis use was Thabo Sefolosha in 2018.