As CEO, Chris Jeffery is responsible for Leafly’s vision and strategy as the company expands its operations and product offering around the globe. (Photo: Business Wire)
Leafly, the world’s largest and fastest-growing cannabis technology company, today announced that accomplished startup executive Chris Jeffery has been appointed to the role of Chief Executive Officer. As CEO, Jeffery is responsible for Leafly’s vision and strategy as the company expands its operations and product offering around the globe.
“With unprecedented momentum for legalization worldwide, we are uniquely positioned to help consumers navigate this new legal landscape with reliable information and a personalized experience that saves time and money when making purchasing decisions.”
“Building on Leafly’s established position as the world’s leading cannabis information resource, we are expanding our focus on providing consumers the tools they need to discover and purchase cannabis products,” said Jeffery. “With unprecedented momentum for legalization worldwide, we are uniquely positioned to help consumers navigate this new legal landscape with reliable information and a personalized experience that saves time and money when making purchasing decisions.”
Prior to Leafly, Jeffery co-founded OrderUp, an online and mobile food delivery service. He built the company into a dominant player in the e-commerce and on-demand delivery spaces, driving $100M+ in annual sales in 40+ markets across the United States. In 2015, OrderUp was acquired by Groupon.
Leafly is the go-to resource for cannabis information worldwide, with more than 13 million monthly visitors and 60 million monthly page views across its websites and mobile applications. With Leafly, finding the right cannabis products is fast, comfortable, and easy. Consumers can use Leafly to learn more about cannabis, discover new cannabis products and brands, and find and review cannabis retailers near them. The Leafly website and five-star mobile app also include the world’s most comprehensive strain database, a full news and culture section, and a video platform, Leafly TV.
Headquartered in Seattle, Leafly continues to grow to serve cannabis consumers around the world. In May, Leafly launched Leafly.de, a German-language medical cannabis knowledge portal, to serve patients and healthcare providers in Germany with offices in Berlin. In September, Leafly.ca celebrated the launch of its first office in downtown Toronto. Leafly is also available in Spanish at Leafly.es and French at Fr.Leafly.ca.
ABOUT LEAFLY
As the world’s cannabis information resource, Leafly’s mission is to help patients and consumers make informed choices about cannabis and to empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at www.leafly.com and download the five-star rated Leafly mobile app through Apple’s App Store or Google Play. Visit Leafly.com, Leafly Canada at Leafly.ca, Leafly Germany at Leafly.de, Leafly in Spanish at Leafly.es, and Leafly in French at Fr.Leafly.ca.
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Leafly Hires New CEO Chris Jeffery
