This is big news for Choom, as Ontario is Canada's biggest market, but when they announced that they would be doing a lottery for 25 licenses, the majority of them were awarded to small companies. This effectively shut out most of the big retail players.
Now that Choom has entered this LOI, they have the first step in expanding their footprint in Ontario, to compliment their impressive opportunities in Western Canada and continue their goal to become a dominant player in the Canadian Cannabis Retail market.
Chris Bogart, President and CEO of Choom said:
“Being able to get an early start to establish Choom’s presence in the private retail market in Ontario through an agreement with a lottery winner is a remarkable milestone for Choom. We are thrilled that the lottery winner chose Choom to help them successfully open and operate a retail cannabis store in Ontario."
Choom has already moved quickly to create a National Retail Network. Choom has secured the rights to 54 retail opportunities across Western Canada, rapidly expanding their commercial footprint in highly strategic locations. This includes a total of 46 applications submitted in Western Canada with 10 stores under construction and an additional 17 stores having completed their build out. In all cases, the retail opportunities are subject to all the necessary provincial and municipal governmental approvals.
Aurora Cannabis (NYSE: ACB | TSX: ACB) has invested a total of $27 Million into Choom, further validating their retail strategy.
We have consistently said that Retail in Canada is the next ground floor opportunity for investors, and Choom's announcement today firmly positions them as a leader in the market.
READ PRESS RELEASE BELOW:
Choom™ (CSE: CHOO; OTCQB: CHOOF) is pleased to announce that it has entered into a letter of intent agreement (“LOI”) with one of the 25 Cannabis Retail lottery winners to open a location in Ontario. Choom, an emerging adult use cannabis retailer, is building out one of the largest retail cannabis networks in Canada. The LOI is with a winner of one of the 25 retail opportunities to apply for a license to operate a cannabis retail store granted as a result of the Alcohol and Gaming Commission of Ontario’s (“AGCO”) Expression of Interest Application Lottery conducted on January 11, 2019.
“Being able to get an early start to establish Choom’s presence in the private retail market in Ontario through an agreement with a lottery winner is a remarkable milestone for Choom. We are thrilled that the lottery winner chose Choom to help them successfully open and operate a retail cannabis store in Ontario.” stated Chris Bogart, President and CEO of Choom. “With our branding and execution, consumers can expect a unique experience accompanied with knowledgeable staff, style, and sophistication reflected throughout the store design. Our goal is to ensure customers leave the store knowing more about what they’re purchasing and creating a high retention customer base.”
CHOOM’S NATIONAL RETAIL NETWORK
Choom is currently developing a network of retail stores which will feature a curated selection of products from various licensed producers with a strong focus on elevated customer experiences for the adult use market. Choom has secured the rights to 54 retail opportunities across Western Canada, rapidly expanding their commercial footprint in highly strategic locations. This includes a total of 46 applications submitted in Western Canada with 10 stores under construction and an additional 17 stores having completed their build out. In all cases, the retail opportunities are subject to all the necessary provincial and municipal governmental approvals.
SAY HELLO TO CHOOM™
Choom™ is an emerging adult use cannabis company whose mission is to establish one of the largest retail networks in Canada. The Choom brand is inspired by Hawaii's “Choom Gang”—a group of buddies in Honolulu during the 1970's who loved to smoke weed—or as the locals called it, “Choom”. Evoking the spirit of the original Choom Gang, our brand caters to the Canadian adult use market with the ethos of ‘cultivating good times’. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, offering a diversity of brands for Canadians across a national retail network.
President & CEO
Contact: Choom Holdings Inc.
President & CEO
T: 604.683.2509 Ext. 231
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