- The market for marijuana-infused beverages could hit $600 million in the US by 2022.
- CBD beverages alone could hit $260 million, with the remainder coming from THC-infused beverages.
- Big beverage makers have already taken notice and some are actively pursuing deals to capture the market.
Marijuana-infused beverages could become a $600 million market in the US in the next four years, according to a note from Canaccord Genuity, and big beverage makers are looking to take advantage of that opportunity.
Revenue from cannabis beverages could outpace the general demand for cannabis products by over two times, capturing 20% of the market for marijuana edibles by 2022, according to the analysts.
Canaccord estimates CBD beverages will become a $260 million market by 2022, and THC-infused beverages a $340 million market.
CBD, or cannabidiol, is a non-psychoactive compound in marijuana that's thought to have therapeutic benefits. THC, or tetrahydrocannabinol, is the compound responsible for the high associated with ingesting marijuana.
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