Canada’s complete legalization kicked off the next major wave of marijuana growth.
And the culmination of this historic event has set the stage for a staggering opportunity to get in on the ground floor of it all too.
It all started less than three weeks ago.
On October 17th Canada fully legalized recreational use marijuana.
It couldn’t have gone much better from an investor’s perspective.
There were lines around the block at the handful of marijuana retail outlets.
Online stores had to tell customers to wait at least two weeks for delivery because inventory was falling so fast.
A few distributors ran out of supply and just shut down.
If there were any doubts about how big legal marijuana would be, there aren’t anymore.
However, there’s still one more great opportunity in legal marijuana right now.
And for investors paying close attention, they’ll see how everything is coming together to create fortunes for investors moving into an entirely new sector of the marijuana industry right now.
The Next Marijuana Boom Starts Here
The progression of Canada’s legal marijuana industry is following a predictable script.
First came legalization of medicinal use marijuana.
Then came the legalization and licensing of industrial-scale marijuana growing operations.
Then came the complete legalization of recreational use marijuana.
The last stage is the absolute key to all of this.
You see, the medicinal use marijuana market is tiny. It racked up just C$600 million last year.
The marijuana growing industry isn’t as attractive as it once was either.
The industry has raised more than $7 billion over the last two years to build out high-tech, industrial-scale mega farms across Canada.
The last stage – legalization of recreational use – is where we’re at and it’s where the big money is at too.
More conservative estimates foresee the recreational use market growing to $6 billion in the next few years.
Researchers at Deloitte estimate the recreational use market is the key to creating a potential $22 billion legal marijuana industry in Canada.
Either way, recreational use is big.
And now that it’s legal, it is starting to build out fast.
The latest news about a major investment made by Aurora Cannabis (NYSE | TSX: ACB) shows exactly where the next big growth opportunities in legal marijuana can be found.
The Future Of Legal Marijuana Is Retail
The legalization of recreational was the final stage need to happen before the retail sector of the marijuana industry could start building itself out.
Now that it’s here, the retail side of the industry is coming together fast.
That’s why Aurora Cannabis’ (NYSE | TSX: ACB) announcing a major investment in Choom Holdings (CSE:CHOO / OTC:CHOOF).
Aurora just announced a C$20 million (about US$15 million) investment into Choom holdings.
Aurora is one of the largest marijuana growers in the world with multiple growing facilities throughout Canada. It’s largest growing facility which covers 800,000 square feet (just over 14 football fields).
It needs retail sales distribution for its production…desperately.
Now that recreational use marijuana is fully legal, Choom is an ideal partner to help provide it.
The race is on to develop branded marijuana products and retail networks to tap into the massive retail recreational use market.
The Seed Investor believes Choom will continue its emergence as one of the leaders in marijuana retail.
A Marijuana Retail Giant In The Making
Choom Holdings is a company purpose-built with a line-up branded product,
Choom has taken an early lead in that race and, with the backing of Aurora, will likely expand that lead in the weeks and months ahead.
For over a year Choom has been building a marijuana brand establishing a loyal customer base of high-end legal marijuana users.
Choom’s luxury brand of marijuana brings the inherent reputation of Hawaiian marijuana (known locally as “Choom”) to a consumer focused on high-quality and high-end experience.
It currently has 45 retail opportunities in Western Canada covering more than 70% of the available private retail market for marijuana and has more applications pending for retail opportunities throughout the rest of Canada.
Choom is in the process of building out a network of marijuana storefronts with a high-end user experience customers association with Apple stores and Whole Foods.
The high-end strategy tends to bring in customer with larger disposable incomes and generate more sales per square foot of retail space than some of North America’s largest retailers.
Choom is positioned to provide an essential end-of-the-line retail sales foundation for marijuana producers.
That’s why Choom – and its aggressive growth strategy – has and will be an essential and large part of Canada’s future marijuana industry.
The Next Great Opportunity In Marijuana Is Right Here, Right Now
In the end, the best investment opportunities are often the big growth industries which are straightforward and easy to understand.
This one has all of that.
Major marijuana growers like Aurora have spent years building up massive production capacity.
However, they don’t have the customers.
It’s a big problem and the solution is in marijuana retailers like Choom Holdings (CSE:CHOO / OTC:CHOOF).
The massive investment from Aurora will allow Choom to accelerate its ongoing development of retail storefront network, branding, and keep it leading the way.
The Seed Investor
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