NetworkNewsWire Editorial Coverage: Double 2001 levels, Americans spent over $36 billion on vitamins and nutritional supplements in 2016, contributing to a global dietary supplements market expected to exceed $220 billion by the year 2022 (http://nnw.fm/z8Bh1, http://nnw.fm/qARU7). A noteworthy characteristic of products within this booming sector is bio-absorbability. In order for the body to utilize vitamins and minerals, they must disintegrate and be quickly released. Otherwise, they are simply excreted, rendering them ineffectual. A recent study revealed that over half of encapsulated micronutrients didn’t disintegrate within the time needed for effective absorption (http://nnw.fm/12CAq), demonstrating a sizable underserved need within the multi-billion-dollar industry. Lexaria Bioscience Corp. (CSE: LXX) (OTCQB: LXRP) (LXRP Profile) has developed and patented a cost-effective lipophilic technology that addresses this issue, serving as a delivery platform for all cannabinoids, fat soluble vitamins, non-steroidal anti-inflammatory pain medications (“NSAIDs”), and even nicotine. With proven efficacy for improved taste, rapidity, and delivery of bioactive compounds, Lexaria is positioned to license its technology to tobacco giants such as Philip Morris International, Inc. (NYSE: PM) and British American Tobacco PLC (NYSE: BTI), as well as cannabinoid biopharmaceutical companies like GW Pharmaceuticals PLC (NASDAQ: GWPH) and major drug companies such as Pfizer, Inc. (PFE).
Adding to its portfolio of 19 international patent applications filed encompassing 44 countries, Lexaria Bioscience Corp. (CSE: LXX) (OTCQB: LXRP) earlier this week announced that it has received from the United States Patent and Trademark Office (“USPTO”) a new Notice of Allowance that applies to the delivery of all applied-for active pharmacological ingredients (“APIs”). As was the case with Lexaria’s existing non-psychoactive cannabinoid patent, the company expects formal patent issuance within three to four months, which is expected to provide protection until at least 2035.
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Bioabsorption Breakthrough Shows Promise for Tobacco, Cannabinoids, Medication
