The Next Major Recreational Brand - Choom Holdings

The Next Major Recreational Brand - Choom Holdings
The Next Major Recreational Brand - Choom Holdings

FLOODGATES ARE OPENED: MARIJUANA NOW LEGAL IN CANADA
Marijuana Retail Stocks Lead Charge
 

  • Leading The Way - Seed Investor “ALERT” For Choom Holdings (OTCQB: CHOOF / CSE: CHOO) 
​​ 
  • Big Move Into U.S. Marijuana Market – Choom strikes deals to move into New Jersey and Florida Markets
 
  • Access To Canada’s Largest And Most Heavily-Restricted Marijuana Market - Ontario is opening to private retail to its 14 million residents and Choom has coveted access 
 
  • Just Announced Major Acquisition – Choom adds 30 new Canadian retail locations in gigantic deal
 
  • Big Money Backing - Leading marijuana company makes massive investment into marijuana retail chain Choom Holdings

This is the start of something big.
 
Choom Holdings (OTCQB: CHOOF / CSE: CHOO) is making major steps to transform the company into a major international marijuana retail powerhouse.
 
The race for retail is biggest and most lucrative race in legal marijuana and Choom has made some major steps into it all.  
 
The market is loving it too. Choom shares are rising fast.
 
But once you see the details of what Choom has achieved over the last few weeks, you’ll see the sharp surge in Choom share price is just the start of something that could end up  much, much bigger.
 

OFF TO THE RACES

 
 The last few weeks have been transformative for Choom.
 
The biggest news came just a few days ago.
 
Choom shocked the world when it announced it was going to be taking an equity stake in a New Jersey-based marijuana retail company.

 



The move is Choom’s first move outside of Canada.
 
It’s a big one too.
 
New Jersey’s legislature voted to legalize recreational use marijuana in late 2018.
 
And New Jersey has big potential. The state has twice the population of Colorado, so if the marijuana industry follows the same path as Colorado’s, New Jersey will be a $2 billion legal marijuana market in a few years.
 
The state is working out regulations, taxes, and all the other issues right now so the window is open for early movers like Choom.
 
The New Jersey deal wasn’t Choom’s only recent move though.

Choom also recently announced a big move into Florida.
 
Seed Investors know Florida is one of the biggest opportunities in the marijuana industry which still hasn’t fully legalized yet.
 
Florida is the largest state by population with more than 21 million residents.
 
The Sunshine State will be a multi-billion dollar marijuana market too when the state fully legalizes recreation-use marijuana.
 
As of today, only medicinal-use marijuana is legal in Florida which presents a unique opportunity.
 
Companies building out medicinal-user focused brands and retail networks now will be in prime position when the state legalizes recreational use.
 
Choom is set up to be one of those companies in prime position when the Florida floodgates open.
 
Choom has taken a 95% stake in a company in the late stages of the application process for a Florida “Master License.”
 
It’s a big deal because a Master License holder can open a total of 25 stores in Florida.
 
This deal gives Choom more growth potential and an early foothold in Florida, a state in which all estimates project it rising to one of the largest marijuana markets in the world.
 
Choom isn’t stopping there though.

Choom also revealed it is going to acquire Clarity Cannabis MD Holdings.
 
Clarity is an established retailer with a handful of operating retail stores and has many more in development throughout Alberta.
 
Clarity has three marijuana retail stores already opened, construction completed on seven more stores, two under construction and 15 government-issued licenses for more.




Altogether, Clarity has 30 retail opportunities in Alberta, Canada, which is one of the provinces most open to privately-owned marijuana retail stores.
 
And many estimates show Alberta’s marijuana industry to pass $1 billion.
 
This acquisition gives Choom another leg up in the marijuana retail boom by expanding Choom’s already-sizeable footprint in western Canada.
 
This is a big deal for Choom. But it’s just part of a much bigger trend.
 
Choom also announced it has gained access to the massive Ontario marijuana market too.
 
Ontario is Canada’s most populous province with 40% of all Canadians living in it. It’s about the size of major American cities of Chicago and New York City.
 
However, it has been way behind in getting its marijuana industry together.
 
Ontario issued only 25 licenses for retail stores.
 
That’s a tiny amount for such a big population, they’re worth a fortune.
 
Imagine if there were only 25 grocery stores to serve New York City’s 18 million residents.
 
They would be gold mines.
 
Well, that’s what Ontario is doing, only for marijuana stores.
 
Choom has a deal with one of the handful of Ontario marijuana retail license holders.
 
Individually, each of these advancements are pretty big.
 
Together, they’re part of a massive transformation for Choom.
 
Of course, they’re all on top of the Choom’s massive foundation.
 

A MARIJUANA RETAIL GIANT IN THE MAKING

 Choom Holdings is a company purpose-built for Cannabis Retail.  
 
Choom has taken an early lead in that race and, with the backing of Aurora, will likely expand that lead in the weeks and months ahead.   
 
For over a year Choom has been building a marijuana brand establishing a loyal customer base of high-end legal marijuana users.  
 
Choom’s luxury brand of marijuana brings the inherent reputation of Hawaiian marijuana (known locally as “Choom”) to a consumer focused on high-quality and high-end experience. 
 
It currently has 39 retail opportunities in Canada covering more than 70% of the available private retail market for marijuana and has more applications pending for retail opportunities throughout the rest of Canada.  

 



Choom is in the process of building out a network of marijuana storefronts with a high-end user experience customers association with Apple stores and Whole Foods.  
 
The high-end strategy tends to bring in customer with larger disposable incomes and generate more sales per square foot of retail space than some of North America’s largest retailers. 
 



 

Choom is positioned to provide an essential end-of-the-line retail sales foundation for marijuana producers.  
 
That’s why Choom – and its aggressive growth strategy – has and will be to major marijuana producers like Aurora Cannabis.  

 

THE WINNERS IN GOVERNMENT-RUN MARIJUANA


Any way you look at it, Choom was going to be an ideal position with Canada’s legalization now complete.  
 
It’s a marijuana retailer right at the birth of the marijuana retail industry.  
 
They don’t get much better than that.  
 
However, there’s another aspect which gives Choom a more important (and lucrative) role in Canada’s legal marijuana industry.  
 
It’s all courtesy of the Canadian and provincial governments.  
 
Regulators have put extreme limitations on how direct sales from marijuana producers to consumers.  
 
The most populated provinces – and biggest markets for legal marijuana -- have set up a system where a central government-run distributor is a common middleman.  
 
The system was set up this way to clamp down on producers circumventing the central government-run distribution hub and going to direct to consumers.  
 
As you might expect, this put a major dent on the free-for-all the top marijuana producers were hoping to see.  
 
At the same time, it makes companies like Choom with a focus on building a network of end-user retail stores filled with its branded products more valuable than ever.  
 
Clearly, Choom has its eyes on being a leading marijuana retailer and the timing of these major moves couldn’t be more critical.

 

THE NEXT GREAT LEAP IN MARIJUANA STARTS HERE

 
The future of marijuana are the companies building brands, retail networks, and customer bases.  
 
Now that marijuana is legal in Canada, retail is where the big money is going to be made 
 
Investors looking get in on the marijuana industry’s major must focus on marijuana retail stocks.  
 
It’s a simple situation really.  
 
Recreational users far outnumber medicinal users.  
 
Medicinal users have to go to a doctor, get a prescription, and jump through so many hurdles.  
 
Recreational users, on the hand, have to do none of that.  
 
They must go to a store and buy just like any other regulated product like alcohol or tobacco.  
 
If you’re looking for the market worth tens of billions of dollars, it’s the recreational use market.  


 
Now here’s the best part of all, since recreational use marijuana was just legalized, the recreational market is still in the earliest possible stage of development.  
 
That means it’s a huge opportunity to establish market-leading positions like the Seed Investor’s top marijuana retail pick, Choom Holdings (OTCQB: CHOOF / CSE: CHOO). 

The marijuana industry is no longer the joke it once was.
 
It’s the real deal.
 
Top companies like Corona-maker Constellation Brands (STZ) have invested over $4 billion, and Marlboro-maker Altria (PM) put in $1.8 billion a few months ago.
 
But they’ve all invested heavily in the foundation of the marijuana industry – cultivation.
 
That’s not where the race is going to be in the future.
 
The future of the marijuana industry is in retail.
 
The companies which put themselves in between the big cultivators are the end consumers are going to be in prime position.
 
And the markets are just starting to realize all of this now.
 
 

MARIJUANA RETAIL STOCKS ARE #1 IN 2019

 
 
There’s a fundamental refocus underway in the marijuana industry and the big money is moving into retail too.
 
In fact, leading retails have increased in value by billions of dollars so far in 2019.
 
And they’re setting up to lead the way for the rest of the year.
 
Here’s a few examples.
 
Curaleaf (CAN:CURA / US:CURLF) is an emerging giant in U.S. legal marijuana.
 
It has a presence in 10 states which have legalized marijuana. It just opened its 23rd dispensary in Florida. And it is distributing its CBD products through drug store giant CVS.
 
Curaleaf ended 2018 at C$6.46 a share and market value of C$2.1 billion.
 
In March 2019 Curaleaf shares soared to a high of C$13.60 a share with a market value of C$4.5 billion.
 
That means Curaleaf investors saw an increase of more than C$2 billion in 2019.
 
Curaleaf is just one example of how marijuana retail stocks are taking off.
 
Trulieve (CAN:TRUL / US:TCNNF) is another example.
 
Trulieve is a marijuana retailer focused on Florida medicinal use marijuana industry. It has 24 operational dispensaries throughout the state.
 
It has been in prime position for the rise of marijuana retail and its shareholders have been rewarded.
 
Trulieve shares hit a low of C$9.10 in December 2018.
 
Less than three months later Trulieve had more than DOUBLED to a high of more than C$20.00 each.
 
As you can see, retail is catching on fast.
 
But there are still some big opportunities which haven’t taken off like these yet.
 
Here’s how to determine those which still have big room to run.
 
 

MORE BANG FOR YOUR BUCK IN MARIJUANA STOCKS

 
 
Let’s face it, marijuana stocks aren’t for value investors.
 
But when you can find one or two that are lagging behind a bit, they will explode in value.
 
Just look at Curaleaf and Truelieve.
 
When the market realized what they were up to they soared and made their investors literally billions of dollars.
 
Despite Choom’s recent surge in price, it’s still in a relatively undiscovered position.
 
For the time being, at least…
 
Consider this.
 
MedMen is the big player in U.S. marijuana retail.
 
The company advertises amd its flagship stores in Las Vegas and Los Angeles.
 
Altogether Medmen has 32 operational retail outlets.
 
MedMen has a total market value of $430 million.
 
Of course there are new stores to open, expansions, acquisitions and more.
 
But to boil it down to one number, we can look at the market value per store.
 
That means each store is worth a little more than $13 million.
 
Choom, meanwhile, is relatively tiny with a market a market value of US$110 million.
 
Yet, Choom has over 39 retail opportunities already in development.
 
You are reading this right.
 
Choom has more retail opportunities than Medmen, yet it is currently worth a fraction of MedMen.
 
That means Choom is valued at a less than one-fourth of MedMen on a per-store basis.
 
Again, marijuana stocks aren’t for value investors.
 
There isn’t going to be much value in an industry that can double…and double….and double again.
 
However, on a relative basis, there are some far less expensive ways to get in the marijuana boom.
 
Choom has that…for now.

FOLLOW THE MONEY






Marijuana brands are getting incredibly valuable and big marijuana companies are paying top dollar to get them. 

We’ve already seen this with Choom, as large, well-established medical marijuana companies have stepped up to the plate to invest in Choom’s growing recreational brand.

- AURORA: 2nd largest Cannabis Company in Canada: $27 MILLION INVESTMENT INTO CHOOM

-
ABCANN: $130 MIllion in Cash, Quality Producer: Supply Agreement with Choom

It’s important to note, investors are profiting big by betting on companies like Choom Holdings (OTCQB: CHOOF CSE: CHOO) which are developing brands too.

 

JUMP ON THE NEXT LEG OF THE MARIJUANA BULL NOW





History has proven over and over again, that if you’re not in before the market realizes how valuable this small subsector of marijuana stocks will be, you’re going to be left out altogether.

You don’t have to be left out again!

The legal marijuana industry is about to go through its most significant change since the 2016 elections kicked off the current marijuana boom.

The opportunities created for investors will be just as significant as the changes.

The recreational use market is set to unleash a tidal wave of demand, sales, and investment in retail marijuana companies with established brands.

And the few companies like Choom Holdings (OTCQB: CHOOF| CSE: CHOO) are in position to take advantage of it all.

Many branded marijuana companies have already run up big or have been acquired for hundreds of millions of dollars.

Choom Holdings (OTCQB: CHOOF | CSE: CHOO) is just at the start of a long and potentially prosperous run. 

Best regards,
The Seed Investor


FOOTNOTES

1. https://www.canada.ca/en/health-canada/services/publications/drugs-health-products/understanding-new-access-to-cannabis-for-medical-purposes-regulations.html 
2. Canaccord|Genuity Canadian Cannabis: Canadian Equity Research, November 28, 2016. Matt Bottomley & Neil Marouka
3. http://theseedinvestor.com/marijuana-investing/choom-cse-choo-otc-choof-to-acquire-2nd-late-stage-acmpr-applicant
4. https://www.scribd.com/document/342916429/ArcView-Group-Executive-Summary-The-State-of-Legal-Marijuana-Markets-5th-Edition
5. http://www.cannabisfn.com/choom-laser-focus-recreational-branding-legal-cannabis/
6. MedMen Store Count – 32 – Medmen Investor Presentation



 
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