Van der Pop (VdP), North America's leading female-focused cannabis brand, is pleased to announce its two branded strains of cannabis will be available for purchase by the end of November, in partnership with WeedMD, a federally-licensed producer and distributor of medical cannabis in Canada, through the WeedMD website. VdP will offer two different strains exclusively to patients registered through the Access to Cannabis for Medical Purposes Regulations (ACMPR) system. Van der Pop will celebrate the launch with the inaugural 'Van der Pop Presents: Women & Weed' event on Nov. 7 in Toronto, providing an engaging, educational afternoon for women, focused on a variety of cannabis-related topics. The event was created as a result of a large-scale North American survey undertaken by Van der Pop in August 2017, unearthing beliefs and perceptions surrounding cannabis held by the 1500 women consulted. Results from the ground-breaking survey will also be unveiled and discussed.
True to VdP's aim to provide beautifully designed products and experiences to consumers, the strains will be available as part of a limited edition kit that will feature each strain in childproof packaging, two sleek Miren jars for airtight, UV-protected storage, VdP rolling papers and other welcome goodies. The launch will be marked with a free speaker's series called Van der Pop Presents: Women & Weed on Tuesday, November 7, focused on topics and issues in the cannabis industry specifically as they relate to women, featuring keynote speakers Tahira Rehmatullah (former GM of Marley Natural), Barinder Rasode (CEO, NICHE Canada), Olivia Harris (CCO, LEVO) and more, hosted by April Pride (founder of Van der Pop). The Van der Pop study surveyed more than 1500 women across North America and focused on their experiences with the current cannabis landscape, attitudes, perceptions, behaviours and expectations about the future of the industry as it adapts to growing legalization.
"I am thrilled to finally release this collaboration. Our goal is to provide a consistent, beautiful experience for women that addresses their therapeutic needs. We're confident that these carefully-chosen, grown and cultivated strains will fit in perfectly with the rest of our Van der Pop offerings," said Pride. "The launch kit is the cherry on top of this partnership with WeedMD, and I'm so looking forward to our November event. It's going to be an insightful, exciting day speaking on a whole host of cannabis-related issues with an incredible lineup of accomplished women."
The Study
Significant findings include the fact that, while 6 out of 10 female cannabis consumers search online for cannabis related info, only 26% feel like they have a go-to resource. As well, nearly 7 in 10 women who either consume cannabis or are interested in doing so, feel there is a negative stigma associated with cannabis consumption, relatively consistent across legal, medicinal and pre-legalization states in the US, as well as in Canada. The conclusion that women have a thirst for accurate, specific information about cannabis led to the creation of the innovative Women & Weed event, to help guide women through the cannabis space and create an opportunity to connect with like-minded consumers.
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