Newstrike Resources Ltd. (TSX-V:HIP), is pleased to announce that its wholly-owned subsidiary and licensed producer, Up Cannabis Inc., has entered into an exclusive partnership with The Feldman Agency, a global leader in talent representation and entertainment consulting. The Feldman Agency will work with Up Cannabis to create strategic partnerships in the music and entertainment space, respecting federal regulations governing the legalized cannabis market.
The partnership fortifies Up Cannabis’ position as a premier brand for the adult-use consumer market, opening up myriad opportunities for brand building and awareness, along with an unparalleled brain-trust for maneuvering in the entertainment space. “We are extremely excited to announce this exclusive partnership with Canada’s leading music and entertainment agency,” said Jean Richer, Up Cannabis’ SVP Sales and Marketing.
“The Feldman Agency is a global player which will provide the Up brand with unprecedented access to our core adult demographics, representing millions of consumers. Music is a fundamental element of everything we do. In fact, it’s at the foundation of our Unique Growing Proposition. We know this alliance will help us connect meaningfully with Canadians everywhere,” Richer added.
The Feldman Agency has a roster of more than 250 recording artists, built on 47 years of industry-leading accomplishments. The agency currently represents a wide variety of musical talent across a spectrum of genres, including Rock, Pop, Rap, Hip Hop, Indie, RnB, Country, and Comedy. “This partnership makes tremendous sense for TFA and many of its clients and their fans,” said TFA president and 25-year music industry veteran Jeff Craib. “We look forward to bringing both of them together in new and innovative ways.” As unmatched influencers and gatekeepers to the entertainment industry, TFA will lend its experience by pairing Up with like-minded artists who will drive awareness and relevance.
The partnership represents an invaluable opportunity to have exclusive access to TFA’s talent and the fan bases of its artists. Up Cannabis currently works closely with The Tragically Hip, who act as its creative and strategic partners, and consult on all major marketing plans. Through this new partnership, Up Cannabis will seek to explore similarly mutually-beneficial relationships with other TFA artists.