Colorado Harvest Company, a vertically integrated cannabis business with three dispensaries, hired Laurie Bosch as director of retail sales to strengthen its national brand by creating exciting and differentiated shopping experiences for cannabis enthusiasts in Colorado.
Bosch, with 25 years of experience in retail management, has planned and executed marketing strategies to drive growth and customer loyalty for top multi-unit brands in numerous diverse markets from Philadelphia to Arizona. Most recently, she was district director for 16 Eddie Bauer stores in Colorado and New Mexico where she led 60 managers and more than 200 employees. She was the Denver district manager for Williams-Sonoma, Inc., with management responsibility for 11 stores with more than 300 employees in three markets with annual sales exceeding $34 million. She held several management positions with J. Crew, where she successfully opened seven stores in Colorado, Texas, Nevada, and Oklahoma.
Tim Cullen, CEO of Colorado Harvest Company, said he’s confident Bosch will continue his company’s double digit growth in Colorado’s quickly maturing and highly competitive cannabis industry. He said Bosch will hire and train employees in customer service, product knowledge and legal compliance. Her objective will be to create a more rewarding work environment for employees which will result in better shopping experiences for customers.
“We handle upwards of 200,000 sales annually, so we’re at the point we need an executive of Laurie’s caliber to continue this momentum,” Cullen said. “Dispensaries like ours must invest in executives who can drive marketing and operations to remain competitive. Hiring Ms. Bosch is not just a step, but a major stride forward, in our plans for growth.”
In her first few weeks, Bosch focused on talent on the front lines creating a memorable retail shopping experience and hired several new managers and budtenders. She rearranged the traffic flow of each store to include a welcoming entry, an organized product display, and to highlight a “super clean presentation” of a minimum of 20 strains of fresh cannabis flower that changes with weekly harvests.
About Colorado Harvest Company
Colorado Harvest Company produces and sells naturally-grown cannabis for adult medicinal and recreational use. Colorado Harvest Company, which obtained two of Denver’s original 12 licenses to sell cannabis for recreational use, was the first to commission an independent economic impact study of its business and has since become an industry model for financial transparency. Providing customers with the highest quality naturally-grown cannabis and courteous customer service, Colorado Harvest Company's reputation represents the benefits of the legal cannabis movement. Tim Cullen, CEO, is one of Colorado's most knowledgeable cannabis authorities by nature of his years of diverse industry experience; formal education and training; public efforts to support legal compliance; industry involvement; community philanthropy and thoughtful media commentary.
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