Choom™ (CSE: CHOO; OTCQB: CHOOF) today announced the appointment of Chris Gagan as Senior Vice President of Marketing to lead its brand strategy and execution. Reporting to Chief Executive Officer, Chris Bogart, Mr. Gagan will provide overall leadership and guidance to the marketing function and all its specialities, as well as provide insight into the overall corporate strategy.
Mr. Gagan brings over 20 years of marketing expertise and lifestyle brand development, product development, and retail expertise across a variety of wholesale and retail channels, most recently with Canada's largest national retailer of sporting goods FGL Sports, where he led the design and development team for their exclusive brands division.
“We’re excited to bring Chris on to our leadership team” said Mr. Bogart. “His experience with lifestyle marketing, design and sports branding with Fox Racing and Sugoi Performance Apparel will be important in positioning ChoomTM as a leading lifestyle brand in Canada. In addition, his knowledge of retail merchandising will help accelerate and solidify Choom’s position within the recreation cannabis sector in Canada”.
As part of the senior leadership team, Mr. Gagan will be responsible for the development and execution of the Choom™ brand and retail marketing strategy. Mr. Gagan will also be integral to driving product marketing and market research for Choom™ as it prepares for the upcoming legalization of cannabis for recreational use across Canada.
SAY HELLO TO CHOOM™
Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, “Choom”. Now, after four decades, ChoomTM is bringing the spirit of Hawaii to the Okanagan and Canada. We’re planting our flag in the rapidly growing legal cannabis industry in Canada with our own brand of high-grade handcrafted herb. Choom™ will provide an amazing experience for customers, and bring style, sophistication and fun to the cannabis market with through our Choom™ stores.
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