NetworkNewsWire Coverage: Canada’s impending legalization of recreational marijuana has triggered a surge in investment activity as investors lean toward Canadian companies as a less-risky entry point into the broader cannabis industry. With unprecedented product demand on the horizon, consumers trends are shifting toward the pursuit of the “cannabis lifestyle,” rich in a wide range of high-quality retail products, accessories and experiences. This emerging marijuana-centered subculture has the potential to drive incredible opportunity for companies like premium cannabis lifestyle brand DOJA Cannabis Ltd. (CSE: DOJA) (OTC: DJACF) (DOJA Profile), as well as cannabis producers and service providers such as Nutritional High International Inc. (CSE: EAT) (OTCQB: SPLIF) (FRANKFURT: 2NU), Golden Leaf Holdings Ltd. (CSE: GLH) (OTCQB: GLDFF), New Age Farm Inc. (CSE: NF) (OTC: NWGFF) (FSE: ONF) and MedReleaf Corp. (TSX: LEAF).
It was fitting that 2017 was known as the year of Greenery, since the ongoing progress of cannabis legalization across North America has generated record breaking growth within the industry. Emergent mainstream trends such as celebrity strains, cannabis-inspired haute-couture, and artisan edibles have all signaled the popularity of a newly revolutionized, sophisticated, and lucrative “cannabis lifestyle.” These initiatives suggest that the next generation of cannabis consumers fantasizes of a world where the cannabis experience extends beyond the bud — to assorted oils, finely crafted smoking accessories, fashionable apparel, and cafes that infuse comfort and sociability into the lifestyle.
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