BBC Capital - Meet Canada’s ‘weed sommelier’

BBC Capital - Meet Canada’s ‘weed sommelier’
BBC Capital - Meet Canada’s ‘weed sommelier’

Rade Kovacevic is a cannabis connoisseur.

As the head of customer experience at Canopy Growth Corporation, a cannabis producer in Ontario, Canada, his job is to make sure his firm provides the highest quality marijuana.

His company produces medicinal cannabis for patients across Canada, where recreational use is illegal but doctors can prescribe it to patients for medical purposes, such as pain management.

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